2019 • COMMERCIAL • 1m The challenge for this commercial was that they wanted to have a humane feeling to their brand. As they’re a online domain marketplace (where a lot of the business is done through algorithms), so how can you give that such a company? I formulated the slogan “The Spark to Your Success” on which I built the story of two entrepreneurs who we’re struggling to start their business. We wanted to make it as if it where a motivational video, in which it’s hard to start your own business. But that’s okay, because DAN.com knows that and can help you ‘to kickstart your dream in the best way possible’.