Anyone.com – Your New Home

2023 • COMMERCIAL • 90s
The ambitious start-up Anyone.com asked us to develop and produce a commercial which accompanied their worldwide company launch. The goal was to highlight the business case – the problem of people not being able to own a house anymore – through human centred, emotional scenes that tease the viewer to go to the website and learn more about the concept.

I’ve came up with a screenplay that showcased the beauty of owning a house in the first part of the commercial. But that ‘dream’ cracks with a kick in the guts and the viewer is presented with the future reality of the housing crisis. ‘The majority of people won’t be able to own a house in 10 years’. But there’s a solution when you join the anyone.com movement: Anyone can own a house now.